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Energy NL Launches Energy Awareness Campaign

Campaign highlights opportunity to be a leader in green energy

(St. John’s, NL – January 25, 2023) Energy NL is excited to launch Wind At Our Backs, a new campaign highlighting the province’s opportunity to be a global leader in green energy production.

“Sustainable energy development is vital for a greener future. There is significant, urgent global demand for clean energy. As a province, we can meet that demand by harnessing the same wind that has shaped our people, culture, and landscape. This is an exciting time. We have seen what the energy sector can do for our province through our oil and gas projects. We see wind development as the next evolutionary step in the expansion of our energy sector. Energy NL members are uniquely positioned to drive wind and green hydrogen development for our province.”

  • Charlene Johnson, Energy NL CEO

The Wind At Our Backs campaign is designed to create awareness of the vast potential for wind developments and green hydrogen production in Newfoundland and Labrador. A new sector built on renewable and green energy sources like wind can help fuel economic benefits for Newfoundland and Labrador for generations. Markets like Germany and other European countries have indicated that they are interested in buying the province’s green energy once production has started. Newfoundland and Labrador’s abundance of wind, fresh water, and coastline, combined with its strategic location, make it uniquely poised to be a leader.

“Our wind developments have the potential to be a large export sector for our province. Like we have done with our oil and gas, our mining, and our fishery, we can bring our green energy to markets around the world. We are confident that wind development will benefit our members and the people and communities of this province for decades.”

  • Charlene Johnson, Energy NL CEO

Energy NL’s mandate is to advocate for local sustainable development of the energy industry and to seek opportunities locally and globally for its membership. For 45 years the association has successfully done so on behalf of its members in the offshore oil and gas industry and is committed to ensuring its members and the province benefit from the energy industry.

“Twenty-five years ago, the launch of Hibernia revolutionized the province’s industry and workforce. Now we have another once-in-a-generation chance to provide in-demand energy solutions to a world in need. This campaign sets out to give Newfoundlanders and Labradorians the facts about this opportunity and its benefits, so that we, as a province, can move forward and embrace this moment together.”

To learn more about the opportunity before Newfoundland and Labrador and the Wind At Our Backs campaign, visit www.windatourbacks.ca.

Energy NL represents approximately 460 member organizations worldwide which are involved in the energy sector. Members are active in all areas of the supply and service sector and include a diverse representation of businesses that range from offshore supply vessels and helicopters, carbon reduction and sustainable technologies, health and safety equipment and training, engineering solutions and fabricators to law firms and human resource agencies.